We've seen this ratio increase, and we're now on a trend line towards social media apps, rather than utility savings apps. "One thing that makes 5 million so exciting to us is that it's about a third of our monthly active users. Fetch currently clocks in around 35 percent, with that number increasing. In the mobile-app industry, the DAU/MAU metric is sometimes called the "stickiness ratio." Utility savings apps typically see a stickiness ratio of 15-20 percent, while social apps like Instagram and TikTok typically see stickiness ratios closer to 65-70 percent. So far in August, the average DAU count has been around 5.32 million, peaking at 5.7 million on Aug. Demand for the app has continued to grow aggressively as consumers increasingly look for new ways to save money on essentials amid record-breaking inflation. With more than 17 million people using the app each month, Fetch Rewards' daily user count hit 5 million for the first time in July. "We're looking forward to continuing to partner with brands that will offer consumers the best experience and leverage our vast amount of users to return the strongest impact for those brand partners."
Fetch is fun, and you save money." said Wes Schroll, CEO and Founder of Fetch Rewards. That's why we're seeing these numbers climb. "We're reinventing the way people engage with brands by improving the efficiency of the relationship, and by making it fun.
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